A group of illiterate housewives started selling papads in 1959, armed only with rolling pins. What started with just seven women on a loan of Rs.80 has now grown into an enterprise owned by over 42,000 women, spread across 72 centres around the country. To provide identity to their product, they came up with the name Lijjat – an amalgamation of taste, quality and women’s dignity (ijjat).
From the inaugural day turnover of Rs 10 to the present profit in billions of rupees, this enterprise has empowered women across our country. Lijjat has also started exporting its products to countries like United Kingdom, the United States, the Middle East, Singapore, Netherlands, Thailand, and others.
Recognized by the Khadi and Village Industries Commission (KVIC), Shri Mahila Griha Udyog Lijjat Papad has won several national and international awards.
In 2009 they won the Best Women Entrepreneur Award by All India Manufacturers Organisation.
This Society is exemplary as it provides more and more employment with least investment to the uneducated and downtrodden women of our country. They even support each other with medical aid, need-based education loans and scholarships.
This has become a business of the women, by the women, for the women, irrespective of caste, creed and religion. Corporatization and professional management did not work here since women put their hearts and souls into it.
They are an epitome of woman entrepreneurship whose seeds were sowed more than 50 years back. Imagine the potential which the present generation enjoys.
We can be the change we wish to see.
From the inaugural day turnover of Rs 10 to the present profit in billions of rupees, this enterprise has empowered women across our country. Lijjat has also started exporting its products to countries like United Kingdom, the United States, the Middle East, Singapore, Netherlands, Thailand, and others.
Recognized by the Khadi and Village Industries Commission (KVIC), Shri Mahila Griha Udyog Lijjat Papad has won several national and international awards.
In 2009 they won the Best Women Entrepreneur Award by All India Manufacturers Organisation.
This Society is exemplary as it provides more and more employment with least investment to the uneducated and downtrodden women of our country. They even support each other with medical aid, need-based education loans and scholarships.
This has become a business of the women, by the women, for the women, irrespective of caste, creed and religion. Corporatization and professional management did not work here since women put their hearts and souls into it.
They are an epitome of woman entrepreneurship whose seeds were sowed more than 50 years back. Imagine the potential which the present generation enjoys.
We can be the change we wish to see.
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